SCENARIOS & PROJECTS
The listed selected business development scenarios and projects show examples of successful implementations based on an initial situation and the achieved output.
Development and implementation of a Maturity-Model-SW to identify innovations and measure the progress.
Initial situation:
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High risk when investing in (external) innovations.
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Unclear chances of success of the innovations at the beginning.
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No standardized measurement and documentation established.
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Low innovation speed.
Output:
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Developing and implementing software based on a scientific model has reduced the chances of risk and error in the evaluation of innovations.
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Investments are optimally protected.
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The speed of innovation has become relatively measurable and comparable.
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An integrated action suggestion system has been added as a valuable adjunct feature.
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Confidence in the innovations and projects has been greatly enhanced by transparency.
Creating new growth areas through the analysis of customer motives and a targeted offer for unoccupied subjects.
Initial situation:
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The buyer group was segmented only according to socio-demographic criteria and supervised according to the watering can principle.
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A real dispute with the customers was missing.
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The aging of the customers was recognized as a problem.
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A market and competition observation did not take place.
Output:
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An analysis of how the competition operates in other markets brought new ideas that were reviewed and improved in part.
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The customer segmentation was based on motives and not only on socio-demographic criteria.
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An unoccupied purchase motive led to the development of a marketing idea: products, communication, activities.
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The development of target group adequate communication - motivated.
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The entire business was put on several 'pay pillars' and is therefore more stable.
Generation and introduction of the first product distributed exclusively via e-business.
Initial situation:
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One-dimensional sales structure via brokerage and direct sales.
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No sales via e-commerce throughout the value-added cycle.
Output:
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By screening the existing products and making a selection, a transformation (including pricing and logistics) into an e-business-capable product involving all relevant departments took place.
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In addition to communication to the outside (end customer) for the first time internal communication to brokers and sales.
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The creation of the first e-business capable product in the entire company and the starting signal for e-business.
Merger of two competitors into a market-leading company thanks to massive increases in sales and profits while exploiting synergies.
Initial situation:
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2 service companies with varying levels of innovation, efficiency and customer base.
Output:
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Integration of the innovative national company into an international network.
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Use of synergies and quality improvement through best practice.
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Harmonization of processes and contract systems.
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Creating a new corporate culture with new role definitions for all employees.